This comprehensive branding project translated MetLife Global to the UK audience.
We built a strategy, proposition, tone of voice and visual identity to resonate with a varied
B2B audience. It gave clarity to multiple, often complex and interwoven products and services.
Done without damaging the global equity and brand.
We built a strategy, proposition, tone of voice and visual identity to resonate with a varied
B2B audience. It gave clarity to multiple, often complex and interwoven products and services.
Done without damaging the global equity and brand.
With the key message 'For Every Moment There's MetLife' at its heart,
we created a vibrant and emotionally rich brand system. Including the now iconic 'metmark'.
we created a vibrant and emotionally rich brand system. Including the now iconic 'metmark'.
Recognised within MetLife Global as best in class localisation for other regions to strive for.
Gold win for Best Localisation of an International Brand. Transform Awards Europe.
Gold win for Best Localisation of an International Brand. Transform Awards Europe.
