This comprehensive branding project translated MetLife Global to the UK audience.
The tone of voice and visual identity resonated with a varied B2B audience.
It gave clarity to multiple, often complex and interwoven products and services.
Done without damaging the global equity and brand.
The tone of voice and visual identity resonated with a varied B2B audience.
It gave clarity to multiple, often complex and interwoven products and services.
Done without damaging the global equity and brand.
With the key message 'For Every Moment There's MetLife' at its heart,
a vibrant and emotionally rich brand system was created. Including the now iconic 'metmark'.
a vibrant and emotionally rich brand system was created. Including the now iconic 'metmark'.
Designate was recognised within MetLife Global as best in class localisation and awarded,
Gold win for Best Localisation of an International Brand. Transform Awards Europe.
Gold win for Best Localisation of an International Brand. Transform Awards Europe.
